WordPress & Custom Web Development

Websites and web applications built to connect with your CRM, automation, APIs and the systems that run your business.

Web Development That Works With the Rest of Your Business

I build and improve WordPress, Shopify and custom web applications for businesses that need more than a standalone brochure website. Forms should reach the right CRM. Leads should trigger the right workflow. Customer data should move safely between systems. Your website should support the business process rather than create another manual step.

My background combines web development with automation and API integration, so I can handle both the website and the systems behind it without treating them as separate projects.

Web Development Services

WordPress Development

Custom WordPress builds, redesigns, ACF/Gutenberg or Divi work, forms, plugins, integrations, performance improvements and ongoing development.

Shopify & WooCommerce

eCommerce development, custom functionality, checkout and payment integrations, product workflows and connections with CRM or operational systems.

Custom Web Applications

Portals, dashboards, SaaS features and custom business applications using PHP/Laravel, React/Next, Node and other appropriate technologies.

CRM-Connected Websites

Connect forms, inquiries, appointments and customer actions with GoHighLevel, Keap, ActiveCampaign, HubSpot or custom CRM systems.

API Integration

Connect the website with third-party platforms, payment systems, databases or custom SaaS tools through APIs and webhooks.

Automation & Data Flows

Automate what happens after a visitor submits a form, books, purchases or completes another important action on the website.

Connect the Website to Your CRM

A website becomes more useful when inquiries do not stop at the inbox. I can connect forms, appointment requests and lead actions directly with GoHighLevel, Keap, ActiveCampaign or another CRM so the correct pipeline and follow-up start automatically.

For more complex connections, see my API integration services.

Automate What Happens Next

I can use n8n, Zapier, webhooks and custom code to automate the work that starts after an online action: create a CRM record, notify a team, send data to another system, prepare a report or trigger an onboarding workflow.

This is especially useful when a website is one part of a larger sales, service or operations process.

How I Approach a Web Project

1. Understand

Understand the audience, business goal, content, current stack and what should happen when a visitor takes action.

2. Build

Develop the pages and functionality with responsive behavior, maintainability and clear conversion paths in mind.

3. Integrate

Connect forms, CRM, APIs, payments, analytics and automation so the website fits into the wider business system.

4. Test & Launch

Test the user flow and integrations, then launch with a clear path for maintenance, measurement and future improvements.

12+ Years Across Web Development and Automation

I’m Hiren Patel. My experience spans WordPress, custom web development, CRM systems, APIs and workflow automation. My Upwork profile is Top Rated Plus with $100K+ earned and more than 100 completed projects.

I work remotely with clients worldwide. For Canadian businesses, I also maintain a dedicated Kingston, Ontario web design and automation page because Kingston is one of the markets I actively serve.

Web Development Questions

Can you improve an existing WordPress website?

Yes. I can update content and templates, improve functionality, add integrations, connect forms and CRM workflows, troubleshoot issues and rebuild only the parts that actually need replacement.

Can you connect my website with GoHighLevel or another CRM?

Yes. Forms, appointments and lead actions can be connected to GoHighLevel, Keap, ActiveCampaign, HubSpot or custom CRM systems through native integrations, webhooks or APIs.

Do you build custom web applications as well as WordPress sites?

Yes. I work with PHP/Laravel, React/Next, Node and other technologies for portals, dashboards, SaaS features and custom business applications.

Can the website trigger automation after a form or purchase?

Yes. I can use n8n, Zapier, webhooks or custom API logic to trigger CRM updates, notifications, onboarding, reporting or other business processes after website events.

Need a Website That Connects With Your Business Systems?

Tell me what the website needs to do, which tools it should connect with and where the current process is manual.

Discuss Your Web Project